Road Safety Advisory Council

Love 40

When you’re looking for a reason to slow down, there’s nothing stronger than our love for our kids.

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Sometimes the overtly simple idea can be the most powerful. It can also resonate deep into the community, and be embraced and adopted not because they have to, but because they want to.

Scare tactics can work really effectively in the Road Safety space. So can enforcement. But this campaign is different – it tugs at the heart strings.

The most potent influence we have is keeping the message close to our homes.

If we love our kids, we should ‘Love 40’.

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