The Hobart Clinic

We're all mental

We took a word that was virtually a cultural taboo and turned it into a sentiment that can be better understood, embraced and even celebrated.

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Since we undertook this project, the conversations around mental health have advanced in leaps and bounds. But at the time, we needed to bring this topic out into the open, through design and through language.

We held workshops with clients and patients, and what we heard led us to fully understand the impact of mental health on people in our community – people we know.

It felt good to normalise a word that for too long only had negative connotations.

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