Bank of us

For what comes next

Too often, banks focus only on the present – on immediate fulfilment. Our strategy and campaign work created something very different: a focus not just on the here and now, but on the next generation of Tasmanians.

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Limited housing stock, cost of living, an inflated rental market and alarmingly low financial literacy have created a perfect storm that younger Tasmanians have been left to weather.

That’s why we needed a brand platform that was not only clear and compelling, but also promoted innovation: new products, and pioneering initiatives around financial literacy.

This is an unapologetically future-focussed campaign platform. It has the potential to become a legacy position that Bank of us can – and should – be invested in for the long-term.

‘For what comes next’ is a promise to support to empower the younger generation with the ability to buy a place they can call their own. It’s a demonstration of a bank raising its sights and is looking further ahead.

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