RACT

When Tasmania happens.

Life in Tasmania is different. As a 100% Tasmanian organisation, RACT Insurance knows this more than most. To their credit, they also saw the benefit of our idea that saw an iconic Tasmanian character bring their new campaign to life.

Even though it’s a 700kg elephant seal...

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Inspired by real-world local sensation Neil the Seal we launched ‘When Tasmania Happens’, a campaign that celebrates how RACT Insurance is uniquely positioned to understand the special nuances of this island and the challenges it throws at us.

RACT Insurance understands that being Tasmanian is challenging, beautiful, isolated, rewarding and always, always worth it.

From the moment we conceived of it, we knew that ‘When Tasmania Happens’ wasn’t just about a rogue seal — it’s about everything RACT Insurance does to support the uniquely Tasmanian way of life.

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