St.LukesHealth

Well well well

Our state-wide insights gave us evidence that private health insurance is the grudgiest of grudge purchases. People really don’t like health insurance – even their own. They’re not really anticipating someone who’s on their side. We’re determined to change that with one of the strongest brands we’ve ever defined.

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'Well well well' is the perfect brand platform: it tells us why St.Lukes is in business, who they’re in business for, and how their members will feel.

This first iteration of our platform gives St.LukesHealth the freedom to do bigger and bolder things.

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