Tourism Tasmania

Make yourself at home

After a time of lockdown in 2020, we needed a reset. It turned out that the best place to do this was also the only place we could do this – right here at home.

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Every piece for this campaign needed to be a moment of restrained, crafted and engaging storytelling.

Often, Tasmanian tourism campaigns are for everyone else. This was an opportunity for a tourism campaign purely for ourselves.

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We had to keep telling ourselves: don’t tell people what to do – tell them how they’ll feel.

This was a truly integrated campaign, working across brand and retail, and was even available for businesses to use so they could invite Tasmanians to ‘Make yourself at home’.

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