Dept. of State Growth
You in a year
This campaign tapped directly into the tension that people were feeling in Sydney. Tasmania was their solution. While this might not be the strategy to deploy now, this was definitely a campaign that was right for the time.
We wrote, illustrated and designed the key element of our You in a year campaign - a web app that put deeply personalised results of what a new and improved life in Tasmania could look like, right into the hands of our audience.