Dept. of State Growth

You in a year

This campaign tapped directly into the tension that people were feeling in Sydney. Tasmania was their solution. While this might not be the strategy to deploy now, this was definitely a campaign that was right for the time.

View the work
We wrote, illustrated and designed the key element of our You in a year campaign - a web app that put deeply personalised results of what a new and improved life in Tasmania could look like, right into the hands of our audience.
Play Mute
00:00 / 00:00

Creating engaging screen content was important, but their role wasn’t to tell the whole story – it was to invite our audience to find out more through the web app.

We didn’t blanket an entire region with our message – we targeted accurately to people in the right locations, and at times when key friction points were heightened.

View the work
Play Mute
00:00 / 00:00