You in a year
We wrote, illustrated and designed the key element of our You in a year campaign - a web app that put deeply personalised results of what a new and improved life in Tasmania could look like, right into the hands of our audience.
Creating engaging screen content was important, but their role wasn’t to tell the whole story – it was to invite our audience to find out more through the web app.
We didn’t blanket an entire region with our message – we targeted accurately to people in the right locations, and at times when key friction points were heightened.
