Tourism Northern Tasmania

Visit Northern Tasmania

A strong brand identity effortlessly expresses layers of information. It connects and it just makes sense. And when we dig a little deeper and unpack the inspiration and meaning a little more, the reward for the thinking behind something as simple as ‘a logo’ is well worth knowing.

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Take the compass bearing of True North, a colour palette derived from a patchwork of northern Tasmanian environments, and add the iconic initialisms of state and national destinations and you have all the elements of a beautiful identity.

Locating ‘north’ allows you to get your bearings and choose your way.

A strong visual device can be used in a multitude of ways. Here, it’s a marker that moves you towards finding your place, both physically and in ambition.

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