Visit Northern Tasmania
Take the compass bearing of True North, a colour palette derived from a patchwork of northern Tasmanian environments, and add the iconic initialisms of state and national destinations and you have all the elements of a beautiful identity.
Locating ‘north’ allows you to get your bearings and choose your way.

A strong visual device can be used in a multitude of ways. Here, it’s a marker that moves you towards finding your place, both physically and in ambition.