True South Seafood

True South Seafood

Our new identity was an affirmation of everything this premium brand stands for, and also a sentiment to be used as a guide and a measure for every business decision made.

View the work
A name, a brand identity and a company purpose – for this premium seafood producer we created the complete package.

The simple but beautiful website engages and informs.

‘Premium’ has to be evident at every touchpoint, no matter how small.

Luxury, simplicity, and a unique place of origin are all expressed in a clear, minimal and balanced identity.

The colour combination depicts a sense of ‘luxury’ – even on a can.

We also developed a Brand Purpose for True South – a strategy that articulates not just their ‘what’, but their ‘why’.

View the work
Play Mute
00:00 / 00:00