True South Seafood
A name, a brand identity and a company purpose – for this premium seafood producer we created the complete package.
The simple but beautiful website engages and informs.
‘Premium’ has to be evident at every touchpoint, no matter how small.
Luxury, simplicity, and a unique place of origin are all expressed in a clear, minimal and balanced identity.
The colour combination depicts a sense of ‘luxury’ – even on a can.
We also developed a Brand Purpose for True South – a strategy that articulates not just their ‘what’, but their ‘why’.
