The Sydney

The Sydney

This is arguably one of the strongest pieces of branding we have created. That’s a big call, but the visual interpretation of a prestigious piano competition that begins with 32 entrants and concludes with one winner is something that we are very proud of.

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Beautiful design and seamless technical and UX thinking combine in a deeply satisfying project. Our versatile and stunning brand revitalisation for ‘The Sydney’ has led to its growth on a national and global stage.

Andrey Gugnin performing at The Sydney Grand Finals, Sydney Opera House, 22 July 2016. Photo: Daniel Boud

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