Stick it in your National Pie-hole
It was time for an authentic Tasmanian brand to hold a mirror up to Tasmanian tropes, memories and wistful nostalgia; the small, everyday things that set us apart from the mainland.

Some people in our focus groups didn’t like this work, but many did – mainly those who ate pies.
The campaign was awarded ‘Best In Show’ at the 2019 Diemen Awards – testament to the engagement and authenticity we brought to a once-dormant Tasmanian brand.