This campaign isn’t about infrastructure, it’s about who we are, it’s about us, and our campaign line Powered by Tasmania encapsulates this.

Discovering what this means is our Call to Action. Moving people to more rational detail and “What’s in this for me” will be part of our ongoing activity.

This is ultimately TASMANIAN work, it’s culture, so it needs to become part of our state’s brand. Here, the ‘discovery’ comes to life where we identify the need and our collective role.