Road Safety Advisory Council

Over is Over

Low level speeding is something we’re all guilty of. We’ve been getting away with it for years without any consequences. But a rising groundswell of public opinion informed us that the collective mindset was shifting. It was time to draw a line in the sand.

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This message needed to come from a campaign voice, by those on the front-line, those that we trust and listen to; from now on, over is definitely over.

Tactics were used in the moment where the behaviour was happening. Ultimately, we wanted people to question their behaviour and change it.

This statement, this line in the sand moment for our state needs to be felt everywhere and by everyone, even those that holiday here.

The Police also wanted things to change, and embodied the message of our campaign.

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