It's our Off Season
Winter is traditionally the off season for tourism in Tasmania. But with Covid reducing visitors from the mainland and Tasmanians staying at home, businesses were facing even lower bookings than normal. Our series of three radio ads tapped into those special insights that only we locals understand – the things that make going out and about during winter completely worthwhile. It’s our reminder to all Tasmanians that there are plenty of reasons to get out there and explore.