Harvested by night, fresher by day
Every seafood brand knows that freshness trumps everything. But many don’t have an ounce of evidence to stack it up. At first we struggled to find a compelling reason to differentiate, until we understood Huon’s harvesting process more deeply.
Seafood campaigns seem to feature a lot of life jackets, and burly, bearded men holding fish. We knew that we couldn’t – and wouldn’t – do that.