Department of State Growth – You In A Year

Persuading someone to move to Tasmania isn’t an easy task. To achieve this, we needed to show people how much better their lives could be by placing an easily accessible and useful research tool in their hands. This isn’t just a communication piece but a truly digital approach by which meaningful data could be gleaned from users housing and employment preferences as well as current Real Estate data. It is then offered up in the form of a completely personalised You In A Year story utilising sophisticated animated graphics and Google Maps integration to demonstrate job opportunities, comparative house prices and weather facts, along with other cultural and lifestyle benefits. The information generated allowed the user to imagine just how much better their life could be in just 12 months.
Visit the You In A Year website here.