Huon Salmon - Harvested by night. Fresher by day.

In a mainland market where being “Tasmanian” is seen as the only important purchase endpoint, we needed to ensure that Huon Salmon stood for freshness, quality and provenance and provided a clear understanding that not all salmon is the same. Activated by a charming and cheeky campaign that exploits a production truth, we brought personality to a process that makes all the difference.